![]() ![]() This will prompt a reader to continue reading your executive summary, along with your full business proposal. At the very minimum, you must create a sense of curiosity that will compel its intended audience. Given the significance of a business proposal in making a sale, a cover letter must be crafted in such a way that expresses your willingness to offer a solution (a product or service) to the buyer’s problems. ![]() Unfortunately, those who dismiss its importance are essentially missing out on a great opportunity to build a deeper connection with the prospect they are communicating with. Most people put a lot of effort into creating an actual business proposal while disregarding the importance of a business proposal cover letter. Download How to Make Your Business Proposal Letter Persuasive
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